Project Details
Objective
To develop a distinctive brand identity for Alexis Multispeciality Hospital in Nagpur, positioning it as the premier healthcare destination in Central India. The identity needed to convey trust, clinical excellence and accessibility, while reflecting the hospital’s regional context and ambition to become a benchmark institution.
Idea
Drawing inspiration from Nagpur’s iconic Diamond Crossing, where North–South and East–West rail lines intersect, we created a visual language that merges the diamond shape with a ‘+’, the universal symbol of healthcare. This design reflects connection, precision and care, capturing both the city’s geographical significance and the hospital’s commitment to holistic patient wellness.
Outcome
The resulting brand identity is unique, meaningful and locally rooted, positioning Alexis as a trusted healthcare destination in Central India. It communicates the hospital’s values of partnership, accessibility and clinical excellence, while creating a memorable and aspirational symbol that resonates with patients, staff and the wider community.
Client
Zulekha Hospital
Agency
Turrino
Category
Mobile
Year
2020
